It is easy to
tar this industry, which Rivlin calls "Poverty, Inc," with the same
stigma as the subprime lending industry that got the US into so much trouble
during the 2000s. Both industries serve many of the same customers, and both
appear in the book.
That said, from
an investing perspective what is interesting is the difference in performance
between the two industries. Unlike most subprime mortgage lenders, companies
such as payday lenders and pawn shops passed the 2008 financial crisis with
flying colors. In turn, though, such companies face unique risks that their
mortgage lending brethren do not. Broke, USA shows us both the
competitive advantages and risks of this sector.
Before we begin,
though, it is worth noting that Broke, USA was written to criticize
the alternative financing industry. Its heroes are those who campaign against
payday loan operators and tax refund lenders. Thus, there is a certain irony in
mining such a book for investment ideas in the industry it criticizes-an irony
which some may not be comfortable with.
That said, it is
because of the very success of this industry that a book such as Broke,
USA exists. Without the various characteristics that have made payday
lenders, rent to own stores, and pawn shops so profitable, (Read
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